A Colour Run Case Study With Forget Me Not Children's Hospice
Please watch the video above: In this video case study, we dive into the exciting and heartwarming world of colour runs, highlighting their incredible benefits for both participants and the community. We are joined by Vicky Lough, the events fundraiser at Forget Me No Children's Hospice, who explores how these vibrant, fun events help raise vital funds for the hospice and support families in need.
Background: Forget Me Not Children's Hospice
Forget Me Not Children’s Hospice, located in Huddersfield, UK, provides specialised care to children with life-limiting and life-threatening conditions. They offer invaluable support not only for the children but also for their families, providing respite care, end-of-life care, and bereavement support. The charity relies heavily on donations, fundraising, and events to fund its essential services. The colour run was introduced as a fun and engaging event that could draw in people of all ages and backgrounds to raise vital funds for this cause.
The Concept Of The Colour Run
The Forget Me Not Colour Run is a 3-5K event held at Greenhead Park that emphasises inclusivity and enjoyment. Participants walk, jog, or run the course while being showered with vibrant coloured powders at various checkpoints sponsored by businesses. In 2024 sponsors included Charlesworth Family Group, Shepley Spring, FMG, Advanced Supply Chain, Purple Pebble People, Mercedes and Aflex Hose. Colour powder represents hope, joy, and celebration of life, themes that resonate strongly with the ethos of Forget Me Not Children’s Hospice. The event is designed to be an experience that is about more than just physical activity — it’s about raising awareness, coming together as a community, and showing solidarity with those who are facing difficult challenges.
Collaboration Between Forget Me Not Children's Hospice and Ministry Of Colours
The collaboration between Ministry Of Colours and Forget Me Not Children’s Hospice began with a shared goal: to raise funds while spreading positivity. Organising a large-scale event like this requires significant planning, coordination, and promotion. The team at Forget Me Not Children's Hospice utilised their strong network of supporters, volunteers, and families to plan and promote the event while the team at Ministry Of Colours supplied them with all the colour powder and event accessories they would need. Through social media campaigns, local media coverage, and email newsletters, the event gained significant visibility. Many of the families who benefited from the hospice’s services became active participants, sharing their stories and encouraging others to join in.
Event Execution
On the day of the 2024 colour run, the atmosphere was electric. Over 1,000 participants of all ages gathered to take part in the event, many wearing white clothing that would soon be transformed into a kaleidoscope of colour as they ran, walked, or jogged along the route. Aside from the 3-5K run, the event featured entertainment, food stalls, and opportunities for families to participate in additional activities like face painting, live music, and family-friendly games. These activities ensured that even those who chose not to run could still enjoy the day and contribute to the fun. The event catered to people of all fitness levels, from seasoned runners to families with young children. Participants could choose their pace, and there was no pressure to complete the course quickly. The primary goal was to raise money while fostering a sense of community and connection.
Fundraising Impact
In 2024 the Forget Me Not Colour Run was a major success in terms of fundraising. They raised over £46,000! Participants paid a registration fee to take part, and additional funds were raised through sponsorships, donations, and fundraising pages set up by individuals and teams. The funds raised went directly to Forget Me Not Children's Hospice, ensuring that the charity could continue to provide care and support to families who rely on their services. Through this event, the hospice sees an increase in engagement from the local community, both in terms of participation and donations. The awareness raised through the event also results in new corporate sponsorships and partnerships that provide ongoing financial support. Moreover, the colour run helps to strengthen the emotional connection between the community and the hospice. Many participants express a deep sense of pride in supporting a cause that directly impacts the lives of children and families in their area.
Conclusion
Having catered to over 1,000 participants and raising £46,000 in 2024, Forget Me Not Children's Hospice certainly know a thing or two about hosting a successful colour run event! Vicky Lough explains exactly how they did it in this fantastic interview, providing a wonderful insight for any organisation looking to follow suit. From promoting fitness and wellness to fostering a sense of unity and joy, colour runs offer something special for everyone.
Please don't hesitate to contact Ministry Of Colours to learn more about how you can get involved and make a positive impact while having a blast! And if you have ever worked with us to host a colour powder event and would like us to produce a video case study, like the one feature here, to help promote your event/organisation then please get in touch!
